This Works is a science-backed, British skincare and wellness brand whose products are formulated to synchronize with the body’s natural circadian rhythm (body clock). Founded in 2003 by former Vogue UK Beauty Director Kathy Phillips, the brand’s core philosophy centers on maximizing skin performance and mental well-being 24 hours a day. The Core Science Behind the Products
The reason why these formulations achieve measurable results relies on a three-tiered scientific and testing approach:
Circadian Rhythm Alignment: The formulations target the body’s natural clock. For instance, daytime products focus on environmental protection and skin brightness, while night formulations leverage the body’s natural evening repair cycle.
Neuroscience & Functional Fragrances: The brand uses advanced fMRI brain imaging studies to map how different aromas affect the brain. Products like their signature pillow sprays or the Own Time Eau de Parfum blend specific mood-altering terpenes (such as linalool) to trigger the parasympathetic nervous system and induce a state of rest.
The “Superblend” Principle: At the heart of each product is a tailored trio of natural actives, botanical oils, and therapeutic essential oils. These are combined at peak cleanliness without harsh additives like phthalates, sulphates, synthetic dyes, or parabens. Rigorous Consumer and Clinical Testing
A product is not launched until it passes rigorous validation metrics:
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