SEO (Search Engine Optimization) is the practice of fine-tuning your website so it earns higher visibility and ranks at the top of organic (unpaid) search engine results pages (SERPs) like Google. Informational refers to the specific goal (or intent) behind a user’s search. In digital marketing, targeting informational queries is a foundational strategy for driving massive amounts of free, top-of-funnel traffic to your website. Understanding Informational Content in SEO
When people type questions into a search engine, they fall into distinct “search intents”. Informational intent means the user is just looking to learn something—they aren’t ready to buy yet. SEO Starter Guide: The Basics | Google Search Central
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